
Proven Results
Over the years, I’ve had the privilege of partnering with organisations across industries to drive impactful transformations. Here, you’ll find a selection of case studies that showcase the challenges we overcame, the strategies I implemented, and the tangible results achieved, all centred around delivering value and improving customer experiences.
Our Services

Financial Services Client
Challenge: The client was seeking a more effective Asynchronous messaging and Conversational AI solution to enhance customer engagement and operational efficiency.
Activity: Conducted a comprehensive market scan, evaluating potential solutions, and developed a detailed business case, including financial modelling, to support the transformation.
Value: The market scan provided the client with valuable insights into vendor offerings, ensuring that future vendor selection would align with their long-term goals. The business case helped secure stakeholder buy-in and ensured a financially sound path forward for the transformation.

Gaming Company
Challenge: The client was seeking to replace an aging contact centre platform that was no longer fit for purpose and lacked the capabilities to support digital service needs.
Activity: As a contact centre SME, I assessed and ensured the solution scope was feasible, well-resourced, and risk-assessed. I led key design reviews for the solution, while also managing escalations and ensuring alignment on product capabilities to meet the client’s needs
Value: The support I provided helped ensure the project was well-resourced and risks were mitigated, allowing the MVP to be delivered in record time. The platform delivered over $1m in benefits in its first year; This project also led to the client signing the several additional phases of deployment with the partner.

For Purpose
Challenge: A for-purpose organisation was transitioning from a CRM that no longer met their needs to Salesforce Non-Profit Cloud. The project was falling behind schedule, and decision-making challenges were putting the implementation at risk.
Activity: Acted as a bridge between the business and delivery partner, ensuring alignment and clear communication. Translating concepts into business-friendly language to support informed decision-making. Provided guidance on key areas such as data migration, user security, and capability prioritisation. Developed a post-implementation roadmap focused on business value and organisational capability.
Value: Enabled smoother decision-making, reducing project delays and risks. Ensured the organisation fully understood Salesforce capabilities and trade-offs, leading to better adoption and long-term success. Ensured ongoing value beyond the initial implementation.

Financial Services
Challenge: The bank faced challenges in managing a large number of brokers and third-party financial advisors operating in the unmanaged space, leading to missed opportunities for proactive engagement and revenue growth and protection.
Activity: Designed and implemented AI-powered experience orchestration to enable targeted, proactive outreach to brokers and advisors. Ensured seamless integration with existing systems and provided strategic guidance on optimising AI-driven engagement.
Value: Achieved 90% adoption within two months, enabling the bank to effectively manage and engage with brokers and advisors. The enhanced outreach strategy contributed to $728 million in additional revenue.

Manufacturing
Challenge: A leading appliance manufacturer needed to evaluate a field service solution to determine if it was the right fit for their complex operational requirements. They required a transparent, trust-based approach to assess both current capabilities and future potential.
Activity: As a trusted advisor, I worked closely with the team to deeply understand their needs, providing honest and transparent insights into the product’s capabilities. Beyond the initial evaluation, I continued to support their broader service transformation, offering strategic guidance across chat, messaging, field service, and customer experience processes.
Value: The engagement helped the organisation make an informed decision on their technology investment while fostering a long-term partnership built on trust. My advisory role ensured they could navigate both technology and process improvements with confidence, aligning their service strategy with business goals.

Financial Services
Challenge: The client’s customer voice platforms were outdated and became a barrier to achieving business value, hindering their ability to meet customer demands and drive operational efficiency.
Activity: Conducted a market scan, co-developed RFP requirements, and defined the short-term plan for procurement and business case generation activities. Additionally, co-created the high-level transformation strategy.
Value: By providing valuable insights into current and future vendor capabilities, the market scan enabled an informed platform selection. The RFP requirements and high-level transformation strategy laid the foundation for a seamless procurement process, setting the client up for improved customer service and operational efficiency.
What Our Clients Say

Bayley Clarke, General Manager Customer Innovation and Technology - Entain
Karen assisted us with her expertise of the Salesforce platform when we implemented Service Cloud at Entain. She took the time to understand the complexities of our business for the platform to be built to suit our specific needs.
She is honest, trustworthy and her experience with Salesforce products and services is second to none. Thank you Karen!